Post by account_disabled on Feb 20, 2024 20:47:03 GMT 10
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Meyers By Dr. Peter J. Meyers February New Research of Competitive Local Greece Mobile Number List Keywords Search Marketing PPC Over the past year you may have spotted a new kind of Google ad on a local search. It looks something like this one on a search for oil change from my Pixel phone in the Chicago suburbs These ads seem to appear primarily on mobile results with some limited testing on desktop results. Weve heard rumors about local pack ads as far back as but very few details. How prevalent are these ads and how seriously should you be taking them SERPs Quick summary For this study we decided to look at keywords in categories across major US cities. We purposely focused on competitive keywords in large cities assuming based on our observations as searchers that the prevalence rate for these ads was still pretty low.
The categories were as follows Apparel Automotive Consumer Goods Finance Fitness Hospitality Insurance Legal Medical Services Home Services Other We purposely selected terms that were likely to have local pack results and looked for the presence of local packs and local pack ads. We collected these searches as a mobile user with a Samsung Galaxy a middleground choice between iOS and a pure Google phone. Why categories Confession time it was originally and then I had the good sense to ask Darren Shaw about the list and realized I had completely left out insurance.
Meyers By Dr. Peter J. Meyers February New Research of Competitive Local Greece Mobile Number List Keywords Search Marketing PPC Over the past year you may have spotted a new kind of Google ad on a local search. It looks something like this one on a search for oil change from my Pixel phone in the Chicago suburbs These ads seem to appear primarily on mobile results with some limited testing on desktop results. Weve heard rumors about local pack ads as far back as but very few details. How prevalent are these ads and how seriously should you be taking them SERPs Quick summary For this study we decided to look at keywords in categories across major US cities. We purposely focused on competitive keywords in large cities assuming based on our observations as searchers that the prevalence rate for these ads was still pretty low.
The categories were as follows Apparel Automotive Consumer Goods Finance Fitness Hospitality Insurance Legal Medical Services Home Services Other We purposely selected terms that were likely to have local pack results and looked for the presence of local packs and local pack ads. We collected these searches as a mobile user with a Samsung Galaxy a middleground choice between iOS and a pure Google phone. Why categories Confession time it was originally and then I had the good sense to ask Darren Shaw about the list and realized I had completely left out insurance.